Art Director: Jayna Anderson

Deliverables: Packaging

5th Dimension is a small business owned by another Tyler School of Art and Architecture Alumni, Jayna Anderson. I was given a prompt to make a sample packet which showcased and quickly described how to use a couple of 5D’s best selling products. 5th Dimension believes herbalists provide invaluable knowledge about plants, the body, and the planet, so I thought it was important to include this type of imagery.

My idea of the sample packet was to have function but also be able to be pinned up onto your bedroom wall as a cool piece of art.
I kept the outside of the packet without any text aside from the logo. I included imagery of flowers because they embodied 5D’s philosophy as well as including the body.

As far as the type for this project, I stayed with in 5D’s branding kit. I played with type hierarchy and color to direct the eye. I switched the name of the products to the bottom of the resealable packets so that they packets could be balanced on the page.